We’re in the business of app building, so it only makes sense that we’d fill you in on some best practices when it comes to creating apps that increase engagement and drive Likes to your Facebook Page.
“Independent designers who are available to build custom Facebook apps on a per-project basis. They’ve been building apps since the beginning and are some of the best in the industry."
Since we wanted insight from experts who build our apps all the time, we reached out to four of our ShortStack Masters and asked them to give us their advice. ShortStack Masters are independent designers who are available to build custom Facebook apps on a per-project basis. They’ve been building apps since the beginning and are some of the best in the industry. Their best practices are for general app building and apply to any business owner who is looking to create apps for a Facebook Page.
Here’s what our Masters had to say:
Best Practice #1: Build the Buzz
How many of you have built a Facebook application first and started marketing it second? In the past this was exactly what we did. These days, Social Media 180 begins by building the buzz around upcoming promotions before the actual launch.
Here’s what we do:
- Create a basic email capture application to pre-register fans for any upcoming promotion. Then we let fans know they’ll be the first to know about an upcoming giveaway. This allows us to start creating status updates to drive traffic to the pre-registration application and capture email addresses on day one.
- Use the captured email addresses to connect a third-party database to the clients in Mailchimp or Constant Contact. Include an auto-response outlining all the publicly available details about the upcoming promotion. Using proper messaging and a pre-registration page, two weeks is plenty of time to make sure your entire fan base has seen your status updates while you work on completing your app. Once you’re ready to launch, you have access to a larger percentage of your Facebook audience than you would with a normal post on the day your app is released.
Original Posted on Socially Stacked: View Original Article