Marketing Your Project Shouldn't Be Scary
Social Media 180 was hired to create a website and social campaign to debut the feature film The Lords of Salem. This was a completely custom build with backend CMS for easy updates to the Photo Gallery, News and Press Kit. During the movie release, fans were incentivized on Facebook to become a fan of the Facebook page for a chance to WIN a walk on role in Rob Zombie's next film. This generated 47,000 fans in just a few short months.
The Facebook page launched with zero fans on February 1st, 2013. By utilizing a promotion with a desirable prize, we have been able to build the page to 37,772 fans with no ad budget. The day we opened the actual contest we received 7,000 new likes in a 24 hour period. The app generated 20,000 entries, 7,886 shares on Facebook, and 17,000 hits to the YouTube video. Total clicks to the app are over 51,000.
Finally, this campaign was the first ever to be approved for an "Activation Link Burn" at the end of the movie trailer. At the end of the trailer we placed a link on screen to activate anyone watching to go to LordsofSalem.com. This link redirected to the Facebook application where we captured the user as a fan to the page and procured their email address for further email marketing. This resulted in a massive uptake in fans and 30,000 new email addresses.
Lords of Salem
Social Media Campaign