Crafting a New Identity for an Established Distributor
Social Media 180 was tasked with the re-branding and website design of a local building materials manufacturer and distributor with a national reach. Since 1971, Western Woods has built its reputation on carrying the full run of modern in-demand hardwood, softwood, engineered wood, and composites. We wanted to build off this foundation with a clean and modern design that also spoke to their experience and wide range of products and services. The end result produced a new brand image ready for the next generation of builders and manufacturers which also spoke to the countries roots and traditions.
Western Woods Inc
A New Logo for a New Generation
Western Woods Inc approached Social Media 180 with the goal of bringing their company into the next generation. A family owned and operated company, Western Woods wanted to make sure their brand identity was in line with the new generation who would be taking over the company, while still speaking to their roots. Social Media 180 delivered with a clean and modern logo, along with a full identity package.
Reaction to the new logo has been overwhelmingly positive, and the logo can be found on all of the company's new marketing materials.
Responsive Website Design & Development
Western Wood's old website was dated, and incomplete. Social Media 180 was tasked with creating a fresh new website that was appealing to a larger market, and viewable on a multitude of devices. The new website is clean and modern, while providing all the relevant information and services that their customers may need. Easy to use navigation and clearly visible contact information are a winning combination.
The new website has increased online conversions and sales leads ten times over since launch, and converting more and more each day.
Drones, Video Production & Editing
Social Media 180 was asked to create a promotional video that would showcase the Western Woods facility, services, and production capabilities to be shown online, at trade shows, and to prospective clients. Utilizing traditional filming techniques along with aerial footage from Social Media 180's fleet of drones, we were able to provide a professional looking video which will serve the company for years to come.